Shop Dirty Merch: TWITTER Case Study
How We More Than Doubled Profile Visits and Increased Website Traffic by 46.71%
Client Bio/Insight:
Shop Dirty Merch is a startup platform designed to help content creators sell to their fans. Think Etsy for online content creators to sell anything personal to connect fans with their favorite creators and influencers.Â
The Case Details:
Challenge/Problem
Like many clients, when starting to execute a social media strategy on Instagram, we cross-post to FB and sometimes Twitter because, why not? However, once you master your initial platform, it’s time to recognize that cross-posting and reusing IG content to Twitter without a custom strategy doesn’t give you the best ROI for your buck!Â
Social Media Goals
The goal? To execute a custom strategy for Twitter in addition to Instagram. The KPI we were looking for MOST was increased profile visits and website traffic from our Twitter link in bio, store owner links, and store item links.
How we reached the goal/Strategy
In addition to the once-weekly cross-posted content from Instagram, we added three custom Twitter posts and two weekly outbound engagement sessions. The added content tested a mix of static, video, and graphic posts with and without links. That’s an 80% increase in tweets, FYI.Â
The Results
November Google Analytics (Traffic)
December Google Analytics (Traffic)
WHAT THIS LOOKS LIKE FOR YOU:
The moral of the story here is that each platform deserves its own approach when you have the bandwidth and budget to dedicate to it. Your target customer, user, and community behave and consume content differently on each platform. Determine which platform serves your marketing needs the most and start there.
