Put Into Words: Case Study
How We Doubled Our Instagram Engagement
Client Bio/Insight:
@put_into_words_ is designed to be an account that shares valuable content for fellow social media professionals. We strive to highlights pain points and elevate the industry. This account is the perfect place to test and share results of custom social strategies to share with our clients.
The Case Details:
Challenge/Problem
Ironically, Social Media Managers and Strategists (myself included) STRUGGLE to find time to maintain our own accounts. Implementing a strategy and posting CONSISTENTLY often gets put on the back burner in favor of client work. However, this case study showcases what happens when you prioritize your account and publish one piece of quality content consistently every day over the course of 14 weeks.
Social Media Goals
To track an overall increase in reach, engagement, and followers over the period of 12 weeks with a high emphasis on ENGAGEMENT.
How we reached the goal/Strategy
First, the content was batch created implementing rotating content pillars to provide value posts, entertaining/sharable content, behind the scenes, and results. We chose post formats based on each post’s KPI (reach, engagement, link clicks, etc.). This strategy included static photos, carousels, single graphics, and video content. The variable tested? 1 POST A DAY!
The Results
Reach (13.43% increase) Engagement (216.53% or Doubled) Growth (19.7%)
Month 1 (BEFORE/STARTING Screenshots)
Not only did we reach our goal, we surpassed and created a healthy starting funnel of creators to test our platform and start making sales.
WHAT THIS LOOKS LIKE FOR YOU:
The conclusion, posting consistently alone (without an outbound engagement strategy) increases both reach, engagement and account growth at a steady rate. To achieve these results, your business needs a strategy based in research on your target audience, competitive analysis, and a custom content strategy that can be CONSISTENTLY executed.
