What Happens When You Participate in a DM Chain?

Photo Courtesy of Meme

Remember email chains? The ones that would curse you to burn in hell if you didn’t complete the chain, or promised a pot of gold at the end of the rainbow and luck if you completed it? I do, I remember laughing as I pushed the delete button.

A few days ago, I received a similar tactic in my Instagram messages. A message with a list of 15 people to follow and in return you send the list to 15 of your friends to keep the chain going. Essentially, this DM chain promised followers upon completion.

I’m not a big fan of social media bots, engagement groups that don’t provide me with followers that engage, etc. However, as I was about to go on with my merry life, I decided, what the heck. 15 people wouldn’t take that long to follow and at the risk of being annoying to 15 of my friends, what is the harm? However, like in all things, I like to be analytical and get the most out of my time.

I approached this DM list with the following process:

  • Within those 15 accounts, look for ones with quality content that I am ACTUALLY interested in and go the extra mile (leave comments, likes, DMs, etc.) You know, REAL engagement.
  • Keep track of those 15 followers = who responds and likes in return.

RESULTS of Instagram DM Chain

  • Surprisingly 10 of the 15 accounts listed actually were in my niche and had quality content that I could benefit from as a “consumer.”
  • 3 of the 15 followed back….hmmmm
  • 6 of the 15 responded back with comments/likes/or story responses

You be the judge. Are DM chains worth the time or another form of good old spam?

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